Tensions around the US election are high for both ends of the political spectrum. There has been an increase in polarization and militarization and many Signal customers have expressed concern.
Determining online sentiment doesn't just allow you to understand better how your brand is performing and how people feel about your business though. It can also be used to manage crises and spot potential threats to assets or staff.
Without sentiment analysis, data can be misleading. Sentiment gives data extra context which allows it to be better understood enabling a more effective and accurate response to the potential threat.
Part of Signal’s job is to aggregate online notifications around threats to buildings and the staff inside which affect business and personal safety in various ways. Monitoring online traffic like this can be the fastest way to notify any business of evolving threats.
